B2B Business Development and Sales for SaaS, IT, IoT and Technical Solutions and Products

I specialize in business development, and sales of SaaS, software, hardware, apps, websites, web portals and other IT, software, IoT and CE related solutions and products, as well as technical solutions and products. And my focus is on the DACH region.


I can offer the following for your business development and sales in German, Swiss-German, English, Italian, and French:


  • Inventory: I will analyze your current situation and efforts.
  • ICP: based on your existing or desired customers, we will build an Ideal Customer Profile. This will allow us to find potential buyers, instead of contacting just any company, wasting your time and money: Company size, numbers of employees, industry, geographical location, and revenue are all important. It is also crucial to speak to the right person.
  • Prospecting: with an ICP, I will have the right information for prospecting potential buyers and their relevant contacts on LinkedIn, Apollo, and other platforms. This way I will create a list of prospects to work with.
  • Lead generation: depending on the type of your offer, I will contact your prospects via email, phone, or LinkedIn. For this, I could set up sequences for emails, calls, and chats. We can use tools such as Salesloft, HubSpot, ZOHO, Pipedrive, Apollo... Very important: What are the prospect's typical challenges and pain points for which you will provide a solution? To address them, is crucial in creating an interest for your solution.
  • Content creation: creating high quality content such as article series published on LinkedIn, your own blog, etc. will generate warm leads that are worth much more than cold leads. I will create the content, you will approve it.
  • Build rapport: simple products or solutions might be sold with small effort. However, some solutions might need rapport with the prospect to be build first. This can take some time and can be handled via emails, newsletter, chat, calls, providing customer success stories, talking to technical staff, webinars, and so on.
  • Close the sale, give a demo, or start a trial?: Ultimately, we want the prospect to take some kind of action (call to action): What is the typical next step in your process? To close the sale? To have the prospect start a trial? To give an online demo? ⇾ Let's discuss the details in person.


For our messaging we use not only words, but also videos, which as we all know say more than 1000 words.

My experience in this field

  • Business Development for Marketing Analytics Solution @ AirPilot
  • Business Development DACH CyberSecurity @ CISO Assurance Global
  • EU industrial customers reach out: upgrade or buyback of existing installation, lead generation @ Titomic Ltd.
  • Business development and market entry into the Swiss market for a battery and accumulator brand
  • Business Development and Sales - DACH - IT Recruitment @ Work Life Group
  • Business Development and Sales - Austria - SaaS for healthcare @ SanusX GmbH
  • Business Development and Sales - worldwide - SaaS for VoD @ ExperiAR S.r.l. | part of Larin Group
  • Business Development and Sales - Switzerland- SaaS for HR @ MyCerty.ch
  • Business Development and Sales - DACH - SaaS for Marketing @ Convertedin LTD
  • Business Development and Sales - DACH - SaaS for Automotive @ DCON1
  • Business Development - DACH - SaaS for Marketing @ EDEE AI Ltd.
  • Business Development - Switzerland - SaaS for EdTech @ Labster, ApS
  • Business Development and Sales - DACH - SaaS for Automotive @ Web1on1 BV
  • Business Development and Sales - DACH - CRM solution @ KMU Digitalisierung GmbH (ZOHO)
  • Business Development and Sales - worldwide - Enterprise software @ Resilio Inc.


Industries and business areas in which we have already worked

  • Artificial Intelligence / Machine Learning
  • Cold Spray / Additive Manufacturing (industrial products)
  • Augmented, mixed and virtual reality
  • Government
  • Finance
  • Energy
  • IT / SaaS / Software / Hardware / Smart Glasses / Software development
  • Automotive industry
  • Marketing
  • Cybersecurity
  • HR / Recruiting
  • Circular Economy
  • Pharma
  • TV / Streaming
  • Electrical engineering
  • Mobile / Smartphone
  • Education
  • ...and more